Digital Signage – Advantages Galore

Digital Signage mainly helps in brand building and customer engagement. It can be used virtually anywhere anytime, viz: stores, schools, libraries, airports, train and bus stations, hotels, restaurants, banks, offices, factories and other public places. Digital Signage is a type of digital display used to inform and persuade people. If strategically placed, Digital Signage engages with the audience in a more effective way than a static signage. Ability to refresh and change the message in digital signage makes it more attractive and eye-catching.

Static signage requires individual replacement and physical movement whereas Digital Signage can be modified/updated easily. Digital signage's are more environment friendly than traditional signs.

By facilitating visibility, awareness and recall, Digital Signages can attract potential customers towards your brand/product/service which ultimately leads to increased revenue.

1. Digital Signage is cost-effective, but yields higher results due to enhanced visibility.

2. It makes communication with audience easier and convenient.

3. Its contents can be easily updated/modified anywhere anytime.

4. An impressive and eye-catching Digital Signages attracts customers’ attention easily.

5. It enables effective and efficient communication with the target audience.

6. Visibility is the key. Place it at strategic locations. More the visibility, more the brand recall in the minds of potential customers.

7. An attractive Digital Signage can persuade unknown potential customers to try your brand/product/service.

Digital Signage is an easiest, convenient, economical and result-oriented means of advertisement to reach out to larger audience.

An efficient Digital Marketing Agency can help you in designing attractive and effective digital signs. Go for the most creative and innovative digital marketing agency for better results. 

SIGNEDGE WORLD – the Signage Division of MATChBOX India is one of the renowned Digital signage company in India. It provides the best signage solutions.  MATChBOX India is a leading advertising and promotion company of Central India with expertise in Digital Marketing services. 

Brand Promotion for Business Promotion and Corporate Image Building

A brand represents a single product or range of products, services, a company or other entity. A brand when registered with relevant authorities becomes a trade mark. Brand promotion is a marketing mix designed to create awareness and influence customers. A company that manufacturers a range of products under the same brand can virtually promote all its products at one go by promoting its brand instead of individual product promotion.

Some of the salient objectives of brand promotion are:

Enhance Visibility: Increase visibility of your brand through various means of advertising. It can be done through advertisements in print/electronic media, online advertising, hoardings and indoor advertising.   Indoor promotion includes advertising in malls, especially live promotion and contests, tournaments and other events. More the visibility higher the awareness about your brand and products.

Signage is also important for increasing your brand visibility, it also builds brand equity and consumer confidence. SIGNEDGE WORLD, is one of the leading indoor outdoor signage solution provider in Indore.

Brand Recall: Increased visibility leads to brand recall which persuades potential customers to inquire about your products and consider them in their next purchase.

Communication: The company communicates with its existing and potential customers through brand promotion informing about corporate values, product improvements, new product launches, features and competitive advantages.

Corporate Image Building: Product quality, business ethics and values contribute to the corporate image of the company projecting it as a credible and reliable company.

Brand Equity: The corporate image builds brand equity which adds power and value to the products. The customers should feel proud to own your products.

Demand Creation:  All the above factors ultimately lead to increased demand for your products spiraling business and revenue.

Effective advertisements, endorsements and sponsorships can promote your brand. Assign the task to a reputed advertising and brand promotion agency for better results.

According to survey,  75% of consumers have entered a store or referred a friend because of a sign that stood out. This study determined that Signage makes good impression, that’s why creating eye-catching signage is important. There are many sign boards manufacturers in Indore to provide the best visibility solutions.

MATChBOX is a best advertising company of Central India with several years of experience and expertise in brand promotion. It has teams of experts with years of experience in effectively handling promotion of national and multinational brands.  With creativity and innovation as its forte, Team MATChBOX understands the exact needs of its clients and suggests the perfect brand promotion strategies. MATChBOX is just a call away. Get its matchless brand promotion edge.

Make Your Business Impactful with Quality Signage

In Signage it is said that, “The less is always more”. Signage is helpful to get people know about your business and it is also a successful way to create and build brand image. Signage enhances visibility of your brand, products/services; thus influencing new customers.

It is important that a signage is created by placing all elements properly, like right font and colors otherwise the viewers may not pay attention to it.  A short, simple and clear signage can easily attract attention.   There are many specialized advertising agencies in India engaged in design and creation of signage. 

Here are few tips for creating eye-catching signage:

1. Choose suitable font style:  Use maximum two font styles for your company name and the text. The text should be brief with minimum words.

2. Choose color combinations carefully:   Choose different colors for background and text. Picking the right color combination for background and text will make it noticeable. Adding a border will make it easier to read.  

3. Keep it short and simple:  Always remember to keep your message simple and clear because the viewers normally see the signage when they are on the move. We cannot expect them to stop and read. 

4. Keep it safe:  Choose the right location to place your signage.  Place it in such a way that it is easily visible at the same time beyond the reach of children. 

5. Add call to action:  Adding call to action to your signage will enable people to contact you with their queries on your products and services which could lead to new business.

For attractive and effective signage design and creation, a professional agency can be of immense help.

SIGNEDGE WORLD, the Signage Division of  MATChBOX, a leading branding and advertising company, is a well known signage manufacturer in Indore, with requisite expertise and facilities.

4 Reasons Why Digital Signage is useful for your business

Digital Signage is the type of electronic signage that is used to advertise and create awareness about the brand and its services. Digital Signage uses LED, LCD, and Projection to display content such as digital images, video, streaming media, and information. The content that is seen on the display screens is uploaded and controlled by computer using specialized software.
Digital Signage is a huge benefit for business owners to promote their businesses in the competitive market.

Some of the benefits of digital signs are: 

1. Diminishing Cost: In case of digital signage, the content can be immediately updated anytime whenever required. Also it eliminates the cost and lead time as compared to other traditional methods of display and advertisement

2. Internet Connectivity: Digital screen displays are directly connected to Internet which enables the latest updates vis-a-vis public information, internal information like corporate messages, product information, navigation and even weather information.

3. Attention Grabber: Digital displays are impressive and easily attract the attention of customers towards the displayed brand, business, product or service. Moving scenes and images automatically capture the attention of human eyes. Digital signage is nothing but motion scenes and images. An eye- catching scene as well as content can easily attract the attention of onlookers.

4. Brand Building: A dynamic, imaginative and visually appealing display will promote the brand, product and build the brand identity. Digital Signage serve as an effective and efficient marketing tool for building brand image among existing and potential customers of the company.

MATChBOX, a leading communication and promotion agency specializes in Digital Signage manufacturing in Indore. We have a team of experts providing best digital signage solutions for outdoor and indoor promotion of your brand and product.  Digital signage provides you the right information, at the right place and at the right time. Team MATChBOX has the expertise to design, manufacture and display digital signs exactly as per your brand and business promotion requirements.

SIGNS THAT BUILD BUSINESS

To build company’s brand, choosing a right means for advertising and marketing is necessary. You have to put extra efforts to stand out in this competitive market.

As it is said that Picture is worth a thousand words, in the same way sign speaks a lot about your brand. People are more likely to buy your product when they have heard about you. To make people aware of you or your business it is important to be visible enough to be observed. Using effective signs can make your business more efficient.
Signage is the most basic, but most effective and inexpensive form of advertisement. It creates an amazing first impression and acts a virtual salesperson for your business.

Signs help to differentiate your business from competitors and will build your position in the eyes of potential customers. Signage is an effective component as it not only captures the customer attention but it also makes your business popular. Signs provide consistent advertising for your business. Signage advertising is done in many forms: Billboards are the common example of Signage advertising, other forms of signage such as vehicle wraps may actually help you get maximum attention for your business. Signage is beneficial in branding and marketing.
One of the simplest and most popular ways to capture customer’s attention to specific products is by using point of purchase (POP) signs, which direct your potential customers in the direction that you want them to go.The survey revealed that nearly half of the customers learned about the business because of its sign.The main purpose is to get the name of your business out and into the world. Advertising companies in India are offering the signage services.

SIGNEDGE WORLD, the signage division of MATChBOX (ad agency in Indore), was set up to provide best possible visibility solutions to clients and can help your brand get recognized. We are continuously working for the best solutions. SIGNEDGE WORLD helps your business to gain recognition.

Establish your Brand with SIGNEDGE WORLD

Branding is an important part of marketing. The branding strategy varies from brand to brand.  A brand normally consist a symbol, design or a unique name represents the company and differentiates its product from others. A company is identified by its brand. Building a brand can be a challenge but once your brand has been established, the next step is to creating brand marketing strategy and start brand marketing.
Customers, over the years, become loyal to certain brands. This loyalty builds a strong bond between the brand and customers. A loyal customer plays the role of a spokesperson for his favorite brand which spreads the brand value and enhances business.   
These days consumers don’t ask for just chips, they especially ask for Uncle Chips or Lays.  Visibility is vital for easy brand recall. You have to identify your target group and what they want, say why and how you are better than your competitors.

Branding through Signage

Signage is one of the cost effective methods of advertising and enhancing brand visibility. Signs are the graphical representation of brand identity.
The power of a brand reflects how it is presented to the world. It is estimated that Point of Purchase (POP) influences nearly 70% of buying decisions. Thus high quality signage becomes important to sales conversion.
Signage helps in creating a strong visual brand image. Customers also look to buy from a business that they already know.It contains image, graphics and catchy tagline to convey your message to your audience. Attractive and eye-catching signage will help your business to stand apart amidst competition. It enhances visibility day in and day out, 24x7x365 and will stand out in the eyes of your potential customers. Branding your business through signage will give your business a new face.

SIGNEDGE WORLD, the signage age division of MATChBOX, offers best printing solutions to clients with its expertise and experience. We delivers high quality visual products. We perfectly understand and strive to create first impression as the best. Give your business the winning edge through SIGNEDGE WORLD.