In Signage it is said that, “The less is always more”. Signage is helpful to get people know about your business and it is also a successful way to create and build brand image. Signage enhances visibility of your brand, products/services; thus influencing new customers.
It is important that a signage is created by placing all elements properly, like right font and colors otherwise the viewers may not pay attention to it. A short, simple and clear signage can easily attract attention. There are many specialized advertising agencies in India engaged in design and creation of signage.
Here are few tips for creating eye-catching signage:
1. Choose suitable font style: Use maximum two font styles for your company name and the text. The text should be brief with minimum words.
2. Choose color combinations carefully: Choose different colors for background and text. Picking the right color combination for background and text will make it noticeable. Adding a border will make it easier to read.
3. Keep it short and simple: Always remember to keep your message simple and clear because the viewers normally see the signage when they are on the move. We cannot expect them to stop and read.
4. Keep it safe: Choose the right location to place your signage. Place it in such a way that it is easily visible at the same time beyond the reach of children.
5. Add call to action: Adding call to action to your signage will enable people to contact you with their queries on your products and services which could lead to new business.
For attractive and effective signage design and creation, a professional agency can be of immense help.
SIGNEDGE WORLD, the Signage Division of MATChBOX, a leading branding and advertising company, is a well known signage manufacturer in Indore, with requisite expertise and facilities.
