4 Reasons Why Digital Signage is useful for your business

Digital Signage is the type of electronic signage that is used to advertise and create awareness about the brand and its services. Digital Signage uses LED, LCD, and Projection to display content such as digital images, video, streaming media, and information. The content that is seen on the display screens is uploaded and controlled by computer using specialized software.
Digital Signage is a huge benefit for business owners to promote their businesses in the competitive market.

Some of the benefits of digital signs are: 

1. Diminishing Cost: In case of digital signage, the content can be immediately updated anytime whenever required. Also it eliminates the cost and lead time as compared to other traditional methods of display and advertisement

2. Internet Connectivity: Digital screen displays are directly connected to Internet which enables the latest updates vis-a-vis public information, internal information like corporate messages, product information, navigation and even weather information.

3. Attention Grabber: Digital displays are impressive and easily attract the attention of customers towards the displayed brand, business, product or service. Moving scenes and images automatically capture the attention of human eyes. Digital signage is nothing but motion scenes and images. An eye- catching scene as well as content can easily attract the attention of onlookers.

4. Brand Building: A dynamic, imaginative and visually appealing display will promote the brand, product and build the brand identity. Digital Signage serve as an effective and efficient marketing tool for building brand image among existing and potential customers of the company.

MATChBOX, a leading communication and promotion agency specializes in Digital Signage manufacturing in Indore. We have a team of experts providing best digital signage solutions for outdoor and indoor promotion of your brand and product.  Digital signage provides you the right information, at the right place and at the right time. Team MATChBOX has the expertise to design, manufacture and display digital signs exactly as per your brand and business promotion requirements.

SIGNS THAT BUILD BUSINESS

To build company’s brand, choosing a right means for advertising and marketing is necessary. You have to put extra efforts to stand out in this competitive market.

As it is said that Picture is worth a thousand words, in the same way sign speaks a lot about your brand. People are more likely to buy your product when they have heard about you. To make people aware of you or your business it is important to be visible enough to be observed. Using effective signs can make your business more efficient.
Signage is the most basic, but most effective and inexpensive form of advertisement. It creates an amazing first impression and acts a virtual salesperson for your business.

Signs help to differentiate your business from competitors and will build your position in the eyes of potential customers. Signage is an effective component as it not only captures the customer attention but it also makes your business popular. Signs provide consistent advertising for your business. Signage advertising is done in many forms: Billboards are the common example of Signage advertising, other forms of signage such as vehicle wraps may actually help you get maximum attention for your business. Signage is beneficial in branding and marketing.
One of the simplest and most popular ways to capture customer’s attention to specific products is by using point of purchase (POP) signs, which direct your potential customers in the direction that you want them to go.The survey revealed that nearly half of the customers learned about the business because of its sign.The main purpose is to get the name of your business out and into the world. Advertising companies in India are offering the signage services.

SIGNEDGE WORLD, the signage division of MATChBOX (ad agency in Indore), was set up to provide best possible visibility solutions to clients and can help your brand get recognized. We are continuously working for the best solutions. SIGNEDGE WORLD helps your business to gain recognition.

Establish your Brand with SIGNEDGE WORLD

Branding is an important part of marketing. The branding strategy varies from brand to brand.  A brand normally consist a symbol, design or a unique name represents the company and differentiates its product from others. A company is identified by its brand. Building a brand can be a challenge but once your brand has been established, the next step is to creating brand marketing strategy and start brand marketing.
Customers, over the years, become loyal to certain brands. This loyalty builds a strong bond between the brand and customers. A loyal customer plays the role of a spokesperson for his favorite brand which spreads the brand value and enhances business.   
These days consumers don’t ask for just chips, they especially ask for Uncle Chips or Lays.  Visibility is vital for easy brand recall. You have to identify your target group and what they want, say why and how you are better than your competitors.

Branding through Signage

Signage is one of the cost effective methods of advertising and enhancing brand visibility. Signs are the graphical representation of brand identity.
The power of a brand reflects how it is presented to the world. It is estimated that Point of Purchase (POP) influences nearly 70% of buying decisions. Thus high quality signage becomes important to sales conversion.
Signage helps in creating a strong visual brand image. Customers also look to buy from a business that they already know.It contains image, graphics and catchy tagline to convey your message to your audience. Attractive and eye-catching signage will help your business to stand apart amidst competition. It enhances visibility day in and day out, 24x7x365 and will stand out in the eyes of your potential customers. Branding your business through signage will give your business a new face.

SIGNEDGE WORLD, the signage age division of MATChBOX, offers best printing solutions to clients with its expertise and experience. We delivers high quality visual products. We perfectly understand and strive to create first impression as the best. Give your business the winning edge through SIGNEDGE WORLD.